HomeSportsBarcelona exploring new kit deal with New Balance ‘interested’ - SportsPro

Barcelona exploring new kit deal with New Balance ‘interested’ – SportsPro

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  • Current deal runs until end of 2027/28
  • Barca and Nike have worked together since 1998

LaLiga giants Barcelona are considering a new kit supplier, with New Balance one of the interested parties, according to Spanish outlet Sport.

Nike has supplied Barca’s kit since 1998, replacing Italian brand Kappa. The US sportswear company’s current ten-year deal with the club is due to run until the end of the 2027/2028 season and is reportedly worth around €155 million (US$169 million) per year, though it has also been valued at €105 million (US$114 million) annually.

It was a record-breaking deal at the time, but Barca now reportedly view the arrangement as being below the market price expected for one of soccer’s biggest teams, prompting them to purportedly hold talks with other sports brands.

Though Nike and Barca have partnered for 25 years, the union has not been without its challenges. Barca have reportedly been left unsatisfied by the kit’s quality and designs at times. Sport adds that Nike has also been frustrated by the club due to late decisions and deadlines, making the LaLiga outfit sometimes tricky to work with.

German sportswear brand Puma has also been linked with a potential kit deal with Barca, who are currently third in the Spanish top flight.

The club reportedly reckons it cannot break its current contract with Nike, but that wouldn’t stop it holding talks with other brands while the existing pact is in place. Though the agreement remains one of soccer’s most valuable kit deals, it has since fallen behind the tie-up that fierce rivals Real Madrid have with Adidas.

Barca’s attempt to negotiate an even more lucrative kit deal, whether that is with Nike or another brand, should not come as a shock. The club is still dealing with its mammoth debt, which stands at €1.2 billion (US$1.3 billion), excluding the €1.5 billion (US$1.6 billion) costs behind the Espai Barca project to rebuild their Camp Nou home.

Boosting commercial revenue is a key part of reducing the debt, with the club predicting commercial income of €378 million (US$411 million) for the 2023/24 season. Barca have also been selling off other assets to help balance the books, confirming in October that they had made €800 million (US$870 million) in the sale of their TV rights revenue to Sixth Street and from the proposed sale of their club media subsidiary.

Should New Balance take over from Nike, it will be arguably its biggest soccer kit deal to date. The company currently provides shirts for the likes of Portuguese heavyweights Porto and French side Lille. However, New Balance found itself in a legal battle back in 2019 when Liverpool made clear it wanted to switch to Nike once their partnership with New Balance expired.

The Reds had held extensive talks with Nike but New Balance claimed a contract clause meant it could match Nike’s terms. Liverpool convinced the UK’s High Court that New Balance could not match the terms on offer from Nike, which made the club free to sign its new deal with the Oregon-based brand.


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