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Prime Video reveals global success of Spanish-language series and movies – as new Spanish original Red Queen (‘Reina Roja’) enjoys its premiere in Madrid

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The new, highly-anticipated Original series Red Queen (‘Reina Roja’) launches on Prime Video on Thursday (29th February), and, ahead of the release, Prime Video has revealed the popularity of Spanish and Spanish-language content for the first time. Three of the top ten most-watched Spanish Original movies and series received, on average, 80% of their streams outside of Spain, setting a new bar for Prime Video’s international viewership of non-English language content.

Top 10 most-watched Spanish-language Original movies and series on Prime Video in 2023:

1. My Fault / ‘Culpa Mia’ (Movie, Spain, June 2023)*
2. Awareness (Movie, Spain, Oct 2023)*
3. Sayen (Movie, Chile, March 2023)
4. The Initiated / ‘Los Iniciados’ (Movie, Colombia, July 2023)
5. Los Farad (TV Series, Spain, Dec 2023)*
6. The Head of Joaquin Murrieta / ‘La Cabeza de Joaquín Murrieta’ (TV Series, Mexico, Feb 2023)
7. Sayen: Desert Road / ‘Sayen: La Ruta Seca’ (Movie, Chile, Oct 2023)
8. No Traces / ‘Sin huellas’ (TV Series, Spain, March 2023)
9. Barrabrava Season 1 (TV Series, Argentina, June 2023)
10. De viaje con los Derbez Season 3 (TV Series, Mexico, Nov 2023)

* Global streams for these top three Spanish titles (My Fault/’Culpa Mia’, Awareness and Los Farad) saw an average of 80% of streams outside of Spain.

My Fault (‘Culpa Mia’), based on Mercedes Ron’s best-selling Culpables book trilogy, has become Prime Video’s biggest non-English language launch in Prime Video history since its release, ranking in the top ten most watched titles in over 190 countries, including the U.S., UK, Australia, India, Argentina, and France. In 2023, almost 90% of total streams for the title came from outside Spain, the movie’s country of origin.

“In the last few years we’ve focused on ensuring our Spanish language content can be enjoyed by customers wherever they are in the world,” said James Farrell, Vice President, International Originals at Prime Video. “It’s been so gratifying to see that strategy pay off with movies like Culpa Mia and series like Los Farad in Spain, and Latin American successes such as Sayen becoming the most-watched film from the region, transcending borders to become an international hit beyond Chile. With such a strong slate of original series on the horizon, starting with the truly original Reina Roja, we look forward to seeing the reaction of Spanish-speaking customers and fans around the world.”

“2024 has started with a bang in Spain with the recent finale of Operación Triunfo cementing its status as a truly iconic series,” added Maria José Rodriguez, Head of Spanish Originals at Prime Video. “The launch of our next ambitious Spanish series, Reina Roja, on Prime Video this week will continue the momentum and get customers across the country talking again. It’s been no surprise to me that customers around the world have embraced our Spanish originals and we have a lot more to come in 2024.”

The highly-anticipated Spanish Original series Red Queen (‘Reina Roja’), the seven-episode adaptation of the first book in Juan Gómez-Jurado’s hit trilogy, launches on 29th February and enjoyed its World Premiere at Madrid’s iconic Teatro Fernán Gómez on Monday night. Cast members Victoria Luengo, Hovik Keuchkerian, Àlex Brendemühl, Nacho Fresneda and Celia Freijeiro joined directors Koldo Serra and Julián de Tavira and Spanish celebrities, including the stars of Spanish Original series Operación Triunfo, to watch the first episodes.

Watch Red Queen (‘Reina Roja’) on Prime Video from Thursday 29th February.

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