Cornish clothing brand, Seasalt, has unveiled ambitious plans to enter the North American market.
The company is set to open its first store in America in June, with plans for 20 outlets over the next three years.
The first store will be located in the New England area with the brand’s current focus on the north-east region and in particular the eastern seaboard. The US stores will be wholly operated by Seasalt.
CEO, Paul Hayes, said: “Today marks a milestone moment for Seasalt as we announce our intention to open our first Seasalt stores in North America. We have set our sights firmly on the US market with up to 20 stores planned to open over the next three years.
“Our US market entry strategy has been in development for some time now and we have established a strong foundation in the country through our partnership with Belk as a springboard to accelerate our expansion. Our unique Seasalt offering will bring something new and exciting to customers in America and we’re confident that our reputation for exceptional customer service, together with the inherent creativity and quality of our product, sets us up for success.”
US expansion will be led by Jason McNary who joins the team as consulting director (North America), reporting into CEO Hayes. With extensive experience in the fashion sector, McNary is a proven leader and is well-known for his deep expertise in DTC brands and the ability to build brands globally. He was most recently CEO of UNOde50, the Spanish jewellery design brand and was previously president at French Fashion Designer Agnés B.
He added: “There’s a great deal of work ahead of us but the response from US customers so far has been incredibly positive. Having a physical presence – hubs from where the Seasalt brand can grow – is really important. We’re excited for this next stage of growth.”