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TV Ratings: Men’s NCAA Final Falls Short of Women’s Title Game for First Time

The audience for the NCAA men’s basketball championship ticked up from last year’s low — but for the first time, the men’s game drew...

TV Ratings: NCAA Women’s Final Sets Another Record

For the third time in seven days, the NCAA women’s basketball tournament drew its largest audience ever. Some 18.87 million people watched South Carolina...

TV Ratings: Iowa-LSU NCAA Rematch Sets All-Time Record for Women’s Basketball

Last year’s NCAA women’s basketball championship set an all-time ratings record for a women’s game on ESPN. A rematch of that game — albeit...

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