Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to dig deeper for their moment on the biggest stage in advertising.
The game-winning ads on the TelevisaUnivision broadcast of Super Bowl 58 focused on the themes of the multi-generational household and Spanglish dialogue, two crucial aspects of Hispanic and Latinx culture. Whether it was a young woman showing her family an Indeed job listing at the dinner table or a young couple checking out a wedding venue with the guidance of beloved AT&T store manager Lily Adams, there were brands that seamlessly showed up to reflect today’s modern Latinx household that typically hears a blend of both English and Spanish.
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