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These are the 30 most popular YouTube stars of 2023, with MrBeast and PewDiePie still reigning supreme

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  • MrBeast and PewDiePie continue to preside as the biggest YouTubers in the world.
  • Insider’s 2023 list illuminates YouTube’s massive global reach, but also skews heavily male.
  • With a few exceptions, the list predominantly comprises gamers and child vloggers.

The more things change, the more they stay the same. In 2023, YouTube’s most dominant channels – MrBeast and PewDiePie – are familiar faces who have ruled the platform for years

But a purview of this year’s top channels also shows YouTube’s massive international reach, with only eight of the top 30 channels being based in the United States. The compilation also skews heavily male, with just five channels fronted by women, including child vloggers Nastya, Shfa, and Maria Clara.

For our list of the biggest YouTube stars in 2023, we assessed the channels with the most subscribers, according to SocialBlade. We focused exclusively on native creators, disregarding channels from musicians, production companies, and other established entertainment brands. 

These are the top YouTube personalities with the most subscribers in 2023:

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